Social Media Management
The Social Media Marketing for business owners, executives, and marketing professionals will help to significantly improve abilities to grow social strategy using effective, proven methodologies.
Course Overview
This hands on course is a social media skills masterclass for anyone involved in online communication and content. It presents an alternative, strategic perspective on how social media should be managed. You will be encouraged to challenge both what you already believe and what you may have been told about what constitutes an effective approach to social media. You will learn practical techniques to harness the latest online platforms and trends for strategic impact. You will learn how to ensure that activity creates measurable value, rather than simply using tools or creating engagement.
Course modules:
- New social media channels
- Social media integration: aligning online and offline strategies
- Content creation for social media
- Managing social media teams
- Extended applications of social media
- Community engagement in social media
- Event management in social media
- Tracking return on investment in social media
Assessment/Project: Yes
Previous Experience: None required
Certification: Yes
- Smartphone
- Internet
- Notebook/Notepad
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